Paramount Pictures to build theme park on an old cement works in Kent

£2 billion 'world class' theme park to rival Disneyland Paris

by Natalie Glanvill on 9 October 2012 10:38

After traveling to Florida this summer for a fun-packed two week adventure, I embraced Orlando’s concept of a vast open-space yet seemingly claustrophobic tourist attraction. Besides spending $20 dollars on a dried-up food processed beef burger, this illusory destination of ‘where dreams come true’ did make me remember the joys of being a kid and I realised that the UK is lagging when it comes to providing fun, leisure and entertainment on a grand scale.

Though this no longer is the case as Britain is to rival Disneyland Paris with a new £2billion pound ‘world class’ theme park. The Paramount Pictures theme park which is expected to open in 2018 (if approved) and will boast Europe’s largest indoor water park, roller coasters, cinemas and theatres in the not-so-glamorous industrial backwater in the Swanscombe peninsula between Dartford and Gravesend. Creating a stimulating 27,000 jobs, developers London Resort Company says the 870 acre site will be twice the size of the Olympic Park in East London.

Film fans can expect a treat as the Hollywood studio will draw on box office hits such as Indiana Jones and Iron Man for its thrilling rides. Project leader, Tony Sefton said, “Our vision is to create a world-class entertainment destination, the first of its kind in Britian”.

Disneyland Paris is a goldmine for attracting families with young children, couples, school trips and groups of friends across the whole of Europe. In the first half of 2012, 6.8 million people attended the theme park, the average spending per guest was 45 euros and the average spending per hotel room was 207 euros. If the UK could reproduce such an international attraction, with its own style, then the benefits to the South East could be huge. 

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