UKIP confounds the mainstream media yet again

Oh dear. The way the mainstream media talks about UKIP is starting to look like material for a PhD, and we don't mean in media studies, we mean in psychiatry. They just don't get it

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the commentator
On 30 April 2014 15:33

The Guardian reported this as though it violated the principles of the physical universe. "Nigel Farage has bounced back from his decision not to stand in the Newark byelection as a new opinion poll found that Ukip was on course to achieve an emphatic victory in the European parliamentary elections next month."

The headline reads: "Ukip soars to top of polls despite Farage ducking byelection battle."

Oh dear. The way the mainstream media talks about UKIP is starting to look like material for a PhD, and we don't mean in media studies, we mean in psychiatry. They just don't get it.

What's with the "bounced back", and the "ducking" a byelection battle?

They were already there and Farage didn't duck anything. He just made the calculation -- not one whose complexity rivals the paradox of Schrodinger's Cat -- that mainstream politics has largely got the Westminster system sewn up due to first-past-the post and there's no point right now in doing anything to get in the way of effecting what Farage calls a "political earthquake" at the forthcoming European elections.

It's quite straightforward. It's perfectly reasonable. The public gets it, instantly. But mainstream media, and the Westminster Bubble of which it is a part, appear to struggle.

Oh well. That's their problem. Bring on that earthquake Nigel.

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