The Force is strong with M&A dealmakers according to Intralinks report

Sci-fi fanatics and Lord of Rings nerds select favourite movies for secret deal 'code names' during confidential M&A process - revealed in new research from virtual data room specialists Intralinks

by the commentator on 11 April 2017 09:17


Research from Intralinks has revealed the most popular code words for confidential mergers and acquisitions (M&A). Topping the list were Project Blue, Project Diamond and Project Falcon as the names of choice for M&A activity throughout 2016.

Compared to 2015, the highest achievers are Project X, climbing from number 38 to number 7, with the highest climber being Project Sapphire, climbing from number 153 to number 9.  However, five of the top 10 in 2016 also featured in the 2015 list: Blue, Falcon, Diamond, Eagle and Green.

Intralinks also examined the most creative and adventurous name choices, revealing dealmakers' love of movies, naming several projects James Bond, Harry Potter, Lord of the Rings, Star Wars and Game of Thrones.

City geeks also named some deals as Project Jedi, Project Lannister, Project Wolverine, Project Superman, Project Rocky, Project Gandalf, Project Goldfinger and Project Gryffindor.

Matt Porzio, VP Strategy & Product Marketing at Intralinks said: “In 2016, dealmakers are still using the same - or similar - project names to the 2015 list. For under-pressure junior bankers working on multiple deals, mistaking one Project Blue with another Project Blue could result in the sharing of confidential information with the wrong person. Names like ‘Panther,’ ‘Lion’ and ‘Eagle’ may denote dexterity, purpose and skill, but if used too much, they are – at a minimum uninspired – but worse yet could result in confusion and uncertainty.”

“If you think about it, associating a powerful word in popular culture with a demanding deal process injects a bit of humor into a very stressful situation. Lord of the Rings, Star Wars and Game of Thrones references can certainly inspire amusing conversations,” added Porzio.

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