Lanop Accounting has hired Centropy PR as its official agency of record in the UK, following a three-way pitch process according to Gorkana. Lanop, which provides accountancy and business services to over 500 clients across a variety industries is understood to be seeking rapid expansion.

Lanop is noted within the industry for its customer-centric business model, combining tech and consultancy to ensure its clients thrive in an increasingly competitive marketplace.

Centropy, which launched last week, has marketed itself as a disruptive communications agency with a mission to tackle the PR establishment. The agency will provide a variety of services to Lanop including media relations and content creation.

Commenting on the news, Steven George-Hilley, founder of Centropy said: “Lanop Accountants is the only accountancy company that’s offering the kind of personalised, digital services modern businesses so badly need.

George-Hilley continued, “We’re thrilled to represent a disruptive brand that’s leading the industry, and will relentlessly promote this message to the next generation of entrepreneurs.”

Aurangzaib Chawla, founder of Lanop Accountancy Group, said: “We were seeking a PR partner to amplify our customer-centric business model and market our bespoke digital accounting and business services. From the initial meeting through to the final pitch it was clear that Centropy has a passion for tech and creative storytelling.”