Zoho launches Bigin CRM solution to help small businesses

Zoho announces the launch of new CRM solution called Bigin to provide pipeline centric support to businesses

by Patrick Sullivan, Political Editor on 22 May 2020 15:56


Zoho Corporation, a global company that offers the most comprehensive suite of business software applications in the industry, has unveiled Bigin, a new pipeline-centric CRM software designed specifically for small and micro business owners.

Bigin by Zoho CRM offers a simple solution for millions of small businesses to keep track of their customers and improve customer relationships without having to worry about high costs or complicated features.

"Small businesses are not only the heart and soul of our communities but also form the backbone of our economy.

"With business owners and freelancers struggling more than ever right now, our goal is to bring world-class customer relationship management software at an extremely affordable price to these business," said Sridhar Iyengar, Managing Director of Zoho Europe.

"Bigin strikes a fine balance between a lightweight, yet power-packed CRM system designed specially for small businesses to stay highly productive and agile by managing their pipelines better and faster while keeping the learning curve short via the ease-of-use.

This will enable them to focus on winning new customers quickly and build strong relationships with them. Once a customer reaches the stage of requiring a comprehensive end-to-end CRM solution, it is extremely simple to then migrate to Zoho CRM." Bigin is a pipeline-centric CRM solution focused on small businesses who do not need an elaborate, end-to-end CRM.

If businesses outgrow Bigin, they can upgrade to Zoho CRM with ease.

The product has the following highlights:

At £5/user/month, billed annually, Bigin is not just built for small businesses, it is also priced for them.

"I was looking for a simpler lead management and automation tool, and I believe I have found the right platform after trying multiple tools over the last few years," said Vikas Kakkar, Founder and CEO at HireXP, an early adopter of Bigin.

"It has completely transformed the sales process, and I regularly recommend Bigin to my contacts."

"We were so impressed by Bigin’s ‘perfect fit’ for small organizations, and we have now consolidated all information about our clients and projects in Bigin," said Luison Lassala, General Manager at Bedrock Success Consulting, an early adopter of Bigin and an independent CRM consultant for over 15 years.

"It is quite impressive to see that such an affordable product provides very useful functionalities such as managing duplication of records, customizing fields that are specific to our own way of working, providing dashboards to manage the performance of emails, and even linking up with the Twitter accounts of our clients."

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