Young Money teams up with HSBC to launch ‘Money Heroes’ education programme to connect parents and teachers through Covid-19 and beyond

Lockdown research from Young Money reveals that two thirds of parents say they need to be more involved in their child’s education, and nine in 10 feel it’s important for their child to learn specifically about money

by Patrick Sullivan, Political Editor on 9 November 2020 07:28


Leading financial education charity Young Money has this week launched its ambitious new Money Heroes financial education programme, centred around an innovative and sector-leading online platform designed to help teachers and parents collaborate on the delivery of meaningful and fun home and school learning.

Developed in partnership with HSBC UK, the new programme aims to improve financial capabilities of one million children ages 3 to 11 over the next three years. In addition to giving teachers and parents access to a steady stream of free, high-quality resources and guidance, they can also track and share individual children’s learning plans on the platform – notably linking progress both inside and outside the classroom for the first time.

Polling from Young Money of 1,000 UK parents revealed that 76 per cent say they now view education as a shared responsibility with themselves and teachers.

Sharon Davies, CEO of Young Enterprise and Young Money, said: “The Covid-19 crisis has tested the financial resilience of many families as well as disrupted in-classroom learning, elevating the need for more flexible and effective financial education resources to help young people build financial capabilities for a changing world.

Davies added, “With support from our long-time programme partner HSBC UK, we have been able to develop Money Heroes as a bespoke and openly accessible platform that will evolve to help meet the needs of parents, teachers and young people, now and in the future.”

The Money Heroes online hub includes:

Other items coming next year:

Stuart Haire, HSBC UK’s Head of Wealth and Personal Banking, added: “We want to help children develop financial capabilities that will help them thrive for a lifetime, that is why developing innovative and impactful programmes like Money Heroes is so important. “And with young people predicted to be hardest hit in the years to come as a result of the current pandemic, it has never been more important to focus on the life skills required to build financial independence and resilience from an early age.”

Visit the Money Heroes site by clicking here

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