Mercedes-Benz glorifies racist, totalitarian murderer Che Guevara

After they've decided to use a "cool", leftist killer I'll never buy a Mercedes, says Cato's Dan Mitchell

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What a lovely chap...
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Daniel J. Mitchell
On 13 January 2012 08:58

I hope my car doesn’t break down anytime soon. I’ve already sworn I will never buy a car from General Motors or Chrysler, and now I have to add Mercedes-Benz to my personal boycott list.

Maybe I’m being naively dogmatic, but I refuse to patronize a company that uses a mass murdering communist and racist like Che Guevara as a marketing ploy.

It’s not like I would ever spend a lot of money for a car anyhow, but even if somebody deposits $10 million in my bank account, you can rest assured that I won’t be cruising around town in the MB Guevara C230, the MB Hitler E350, or the MB Mao GL450

Michael Gonzalez of the Heritage Foundation says it much better than I can.

"There’s something about Che Guevara that convinces older European men that they will become cooler through association with his “brand.” We saw that again yesterday when Mercedes-Benz Chairman Dieter Zetsche launched a new car under a banner picture of Guevara. …Che Guevara, not to put too fine a point on it, was a psychopath whose sadistic lust for blood was not easily quenched. He killed for pleasure. He had, moreover, little time for youthful rebellion and none at all for individualism. Lastly, Che Guevara was a racist who specifically held blacks in contempt. I think about this often when I see deluded young African-Americans wearing a t-shirt with his likeness. But a German born a handful of years after 1945 really ought to have known better. Much has been written about how Guevara executed men and boys in prison in the early revolutionary years in Cuba, disposing of such bourgeois niceties as trials. …Speaking of blacks he said: “The ***** is indolent and lazy, and spends his money on frivolities, whereas the European is forward-looking, organized and intelligent.” Yes, quite a model that Che Guevara. You’d buy a car from him, wouldn’t you? What will Mercedes-Benz come up with next? The Baader-Mienhof super coupe?"

Almost exactly one year ago, the Baltimore Symphony used the Hammer and Sickle emblem of the Soviet Union to promote an event. That was disgusting, but at least the event involved the work of a Soviet-era composer.

Mercedes-Benz, by contrast, is using the image Che Guevara because the amoral executives of the company think this will help sell cars to an amoral public.

Please don’t buy anything from a company with that cavalier attitude about human decency.

Daniel J. Mitchell is a Senior Fellow at the Cato Institute, the free-market, Washington D.C. think tank. His articles are cross-posted on his blog by agreement

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